Logo design for marketing + data analytics consultancy firm

Something from my archives, one of the early logo design explorations created for MarketLytics.

"MarketLytics is a digital analytics consultancy that transforms marketing and customer data to improve the performance of websites, apps, and campaigns. Our expertise spans various industries, including eCommerce, NGOs, marketplaces, SaaS, and digital agencies. We drive ROI and optimize performance through: - Customer data management - Marketing attribution - Martech activation - KPI optimization - Expert Analytics Audit - Tracking & Warehousing - Insightful dashboarding."

The symbol represents an M letter that incorporates upward-trending charts within its form, visually symbolizing the commitment to continuous improvement. Unused direction.

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